Facebook: Balancing Growth and Preserving Corporate Culture

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Introduction cont...

Founded in February 2004, Facebook helped people communicate with their friends, family, and coworkers. Its core applications included Photos, Events, Videos, Groups, Pages, Chat, personal messages, Wall posts, and Status Updates. Based in Palo Alto, California, Facebook had five headquarters worldwide. As of March 2011, the social networking site had about 661.5 million active users worldwide and this figure was expected to reach the 700 million mark by the end of May 20116. The company had about 2000 employees spread across twelve countries. According to Facebook, users from more than 180 countries were members on the site and about 70% of them were from outside the US. The top five countries in terms of number of Facebook users were the US, Indonesia, the UK, Turkey and France.

The company’s internal culture was open and transparent and was based on small teams working together and building innovative things. Facebook offered numerous perks and benefits to its employees. Paid vacation days, free food (breakfast, lunch, and dinner) and transportation, employee benefit premiums, cash for new parents, laundry services, and photo processing services were some of the perks of working at Facebook. In addition, Facebook employees got Paid Time Off and gym membership discounts. According to some analysts, employees were drawn to Facebook not just because of the perks offered but also because there was a culture of openness to which the employees soon became addicted....

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6] Mike Swift, "Facebook Landing Team Transports Company Culture," www.physorg.com, April 1, 2011.

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